A Case Study in Creating a Successful Case Statement
May 21, 2020
Fundraising is about building a compelling case for support for your organization--its mission, the programs you offer, and the projects that you implement to serve your constituency. This case is equal parts storytelling and facts and figures to support your narrative. While an engaging narrative is essential to building a case, it is important to ensure that as you present to a funder, you address the critical items that funders are looking for and that they will respond positively to. This is especially important now, with increased calls on funders’ purses in response to the COVID-19 crisis. In this webinar, experienced fundraiser Anjali Zutshi will provides guideline for developing a strong case statement, which will better position your organization's efforts to build financial support.