Day/Time: Thursday, January 17, 11:15 a.m.–12:30
Speakers: Therese Huffman, Signature Design
Places become “real” when visitors touch and feel the importance of where they are. How do we tell our stories in ways that visitors can feel and touch? How do we know if what we create is truly engaging? In this session, we’ll journey through the processes that change public spaces into memorable interpretive experiences and transformative tourism drivers. We’ll discuss measuring success using analytic tools built in at the start of a project. We’ll share Signature Design’s metric of objectives that define design criteria, which are tracked to measure a project’s success.
American Institute of Certified Planners (AICP) members can earn Certification Maintenance (CM) credits for this activity (or many activities at this event). When CM credits are available, they are noted at the end of an activity description. More information about AICP’s CM program can be found at www.planning.org/cm.
CM | 1.25
Members of the American Institute of Architects (AIA) can earn continuing education credits for this activity (or many activities at this event). Texas Society of Architects (TxA) is the provider of record. When Learning Units (LU) and health, safety, and welfare (HSW) credits are available for AIA-approved courses, they are noted at the end of an activity description. More information about AIA’s continuing education program can be found at aia.org/continuing-education and texasarchitects.org/continuing-education.
ABOUT THERESE HUFFMAN
Therese Huffman combines storytelling with environmental graphic design to create experiences that entertain, educate, and inspire wonder. In 1993, she established Signature Design as a collaborative firm specializing in interpretive design, wayfinding, and signage for museums, historic sites, state and national parks, and municipalities. As co-chair of Business of Design, she established the Women’s Business Initiative at the Atlanta chapter of the American Institute of Graphic Arts.